Social Media Week New York 2009

'Making the Brand: Social Media For the Long Haul' with Gary Vaynerchuk and Ian Schafer

Friday, February 13
11:00am - 1:00pm	P	'Making the Brand: Social Media For the Long Haul' with Gary Vaynerchuk and Ian Schafer << less at WIRED & CONDÉ NAST FOUR TIMES SQUARE, 19TH FLOOR NEW YORK, NEW YORK 10036
About  Witness the fireworks in what's sure to be an insightful and fast-paced morning of strategies, tactics, tricks and tips as social media heavyweights, Gary Vaynerchuk, Host of WineLibrary.TV, and Ian Schafer, Founder/CEO of interactive marketing agency Deep Focus, "bring the "Thunder" and "Lightning" to a discussion of social media best practices for building, maintaining and sustaining your corporate brand. AdWeek's digital editor and notorious twitterer Brian Morrissey joins the discussion to lend journalistic insight and weight to the discussion, while renowned Wired.com NYC Bureau Chief John Adell moderates the action. RSVP BY CLICKING HERE Speaker/Artist(s)  Ian Schafer Recently tapped as an AdAge 2007 'Media Maven', Ian Schafer, Founder/CEO of leading interactive marketing agency Deep Focus, is considered by many as one of the foremost experts in interactive and social media marketing solutions and has redefined the way brands and entertainment properties are marketed online by actively promoting the idea that "interactive" is not just a medium, it's a philosophy that should be used to bring consumers closer to brands - and each other. Gary Vaynerchuk After building his family's local wine retail business into a national industry leader, Gary Vaynerchuk (@garyvee) leveraged social media tools to build his informed but informal video blog about wine, Wine Library TV. Gary's dual identity as both business guru and wine guy has made him the "Social Media Sommelier."? Brian Morrissey - Adweek Brian Morrissey is digital editor at Adweek, where he leads the publications coverage of new ways advertisers reach consumers through digital channels. He joined Adweek in 2005 following two years as a senior reporter at DM News. He has covered the Internet marketing space since 2000, working for ClickZ and Silicon Alley Reporter. Moderator: John C. Abell, New York City Bureau Chief - Wired.com John C. Abell is the New York City Bureau Chief for Wired.com, where he directs business and disruptive media coverage. Prior to Wired.com, Abell was at Reuters, where his tenure was evenly split between pre-and post-Internet eras. He began a traditional career as a reporter, editor and bureau chief, and then built the Internet's first real-time news feed, created Reuters' multimedia desk and was the founding editor of reuters.com. Thanks to Wired.com and Conde Nast for providing the event space and refreshments and for supporting Social Media Week NY. Tags  RSVP REQUIRED

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kzavartkay NiraBW HollyLane mwright KNizzari ellenantonucci drcm86 nkgeiss tgatp tinashoulders karenlevine01 anudman abbyeuler courtney6868 egopaul kolber christoph carlalynnehall HeidiCohen robungar jeremydaly rrivera ChristianB rmoreta monyc Liz99 LarryG lydiamann amydoesdesign collinkelly nitram melanies808 benzagorski KarinK globalvibe sarahfalcon Jelliot sykraft amandastrauss johnbruce mrdriven carolvinelli jeremycourage nytvfest kald rebeccageis nikkimartinez

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